Comments for Karydes Consulting

Comment on Visit Neighborhoods of the World at Navy Pier in Chicago by Megy Karydes

Megy Karydes — Fri, 24 Feb 2012 18:13:08 +0000

That’s wonderful to hear! I’m really excited and would like to try to attend as many as I can this year!

Comment on Visit Neighborhoods of the World at Navy Pier in Chicago by Traveling Saver

Traveling Saver — Thu, 23 Feb 2012 15:58:41 +0000

I attended the India event last year – it was great!

Comment on Think Pinterest Isn’t Right for your Business? Think Again. by Megy Karydes

Megy Karydes — Mon, 06 Feb 2012 20:55:33 +0000

Hi Lars! Thanks for your comments. Pinterest is still very new so it’s not surprising you’ve just heard of it. Even in the U.S. people are still just discovering it! I agree that for your business this site can really make sense since your products are visual in nature. I would also include boards of the South Africa’s culture, landscape, food, your artisans – you could really incorporate so many components into your Pinterest account that is more than just product pictures. You can create a more holistic experience, allowing your visitors to really engage with your business, the people and the products.

And, yes, some social media sites are really geared better for various situations and goals. LinkedIn works really well from a professional networking side, for example, while other sites like Facebook have their place, too. It’s really nice to see some great, innovative and engaging social media sites out there to really propel your business to the next level from a marketing perspective!

Thanks for writing – hope you enjoy our Marketing Monday posts and we’ll see you again next Monday!

~Megy

Comment on Think Pinterest Isn’t Right for your Business? Think Again. by Lars Östman

Lars Östman — Mon, 06 Feb 2012 18:35:27 +0000

Thanks Megy for your interesting ideas aboout Pinterest. Living in Sweden we are a little bit behind in awareness and I only discovered this social media last week and I think it looks great. Little bit of combination between Flickr and Facebook it looks like. So I think that if your business is visual and you work with design, fashion or for example inderior decor it looks like a fantastic media which is easy to use and share. I think if you have a webshop you have fantastic chances to drive traffic from Pinterest to the webshop. So it all depends on what your business is. Personally I will rank this higher than Linkedin because it will have much greater possibility to promote our products and therefor business. Obviously if you are an accountant, lawyer or management consultant Linkedin will be priority.
We will start with including the Pin symbol on all our products in our webshop at the same time build a own presense on Pinterest, not only with our own pictures but also inspiring pictures from others or from South Africa from where we import our products.

Lars

Comment on Find reporters seeking experts like you through free services like HARO by Megy Karydes

Megy Karydes — Mon, 06 Feb 2012 17:36:54 +0000

Jane, I do think each of the “reporter requests/query” services provide an opportunity for regular business owners without million dollar budgets to pitch reporters actively searching for sources, but some are better for particular media outlets than others. I agree that some services seem particular heavy on the bloggers (and that’s totally fine since many bloggers are great reporters and have a strong readership). And, yes, there are several bloggers (and even print journos) who want free items to sample. However, depending on your business, those types of requests can be of interest (especially those with products that they want reviewed). For most of my clients, though, I tend to stick with HARO because those are the type of reporters we’re trying to reach. It’s always good to know what you’re looking and get a feel for each of the services to see which ones seems to be the strongest fit for your needs. You can always unsubscribe to those you feel are a waste and only bother to read those that seem appropriate!

Thanks for taking the time to write – I’m glad you find HARO a useful tool, too!

~Megy

Comment on Is Your Business on Yelp? Is it up to date? by Megy Karydes

Megy Karydes — Mon, 06 Feb 2012 17:29:18 +0000

Thanks, Jake! I have to say Yelp has become a real “go to” source for me personally and professionally. Just yesterday I asked on my Facebook page for recommendations on a particular service. A friend, within minutes, sent me a screen shot of her recommendation from Yelp. The company had 35 reviews – all of which were 5 stars. Those reviews from Yelp, coupled with my friend’s recommendation, solidified the deal for me. We’re calling that service today. So for those who don’t think YELP should be part of their business strategy, they should re-think their strategy!

Comment on Think Pinterest Isn’t Right for your Business? Think Again. by Megy Karydes

Megy Karydes — Mon, 06 Feb 2012 17:27:21 +0000

I agree, Anton. Depending on your business, other social media sites like Facebook may make more sense and it would behoove a person/company to choose an outlet that is more in line with their business goals, learn to use it well, and stick with it. Blogging is another great way to connect with your customers because it provides them with an opportunity to understand the person/company behind the brand or service. Pinterest can be addicting, though, as more and more consumers learn about it, understand its ease and enjoy its visual stimulation. Like other social media sites, one of the big benefits of Pinterest is in its ability to share (“pin”) things you like and create boards that others can view.

Our weekly Marketing Monday series is meant to introduce our customers and clients to the myriad of ways we can market our respective businesses in a no or low-cost way. Some will make more sense than others. But, if nothing else, it’s always good to know what exists so one can decide whether to pursue it further (or not!).

Thanks for taking the time to read and comment!

~Megy

Comment on Think Pinterest Isn’t Right for your Business? Think Again. by Anton English - Creating Wealth

Anton English - Creating Wealth — Mon, 06 Feb 2012 16:07:07 +0000

I have to admit I have not looked in to pinterest at all. It may be worth a look. I am of the opinion that when starting out a person or company should pick the outlet they know the most about. This usually lands them on Facebook first, or twitter. Linkdin is not far behind. And blogging certainly is there as well. Pinterest is probably a lot lower on the list. Once you have established yourself or business on the platform you are familiar with, then it is ok to go out and learn new platforms.

People should include pinterest in their potential tools for exposure. But if you are not on facebook with its 1 billion users, pinterest should be a lower priority

Comment on Is Your Business on Yelp? Is it up to date? by Positive Jake

Positive Jake — Tue, 31 Jan 2012 23:48:30 +0000

Yelp is an invaluable tool. I first realized it when I was traveling with my family and we were able to pick the best restaurant out of a place we had never been. Highly recommended for all businesses.

Comment on Find reporters seeking experts like you through free services like HARO by Jane

Jane — Tue, 31 Jan 2012 16:41:54 +0000

I prefer HARO to the others – I find that Reporter Connection and Pitch Rate are often full of bloggers looking for free stuff – I once even found outright spam on one of them. You don’t find that on HARO.