Is Email Marketing Dead? Not if you consider how many of us continue to receive, read and react to our emails from company’s we have requested to receive information (ie not spam). Companies like Groupon and LivingSocial, for example, use email marketing every day to promote their daily deals. But other, smaller businesses use emails, … Continue reading
Turns out the city birds sing differently than their country counterparts. Part of the reason is adaption: city birds have to contend with the city noise factor and tall buildings that cause their sounds to bounce and echo when the birds sing as they try to attract mates. NPR had a great segment on this … Continue reading
Redmoon isn’t known for putting on boring performances. The Chicago-based theater company is know to wow its audiences with outstanding performances and over-the-top events. Its mission is to “transform the experience of our urban landscape through ephemeral events that disrupt everyday life and provide opportunities for public engagement, community building and recognition of the possibility … Continue reading
Blogging for your business is a great way to share your knowledge, establish yourself as an expert, drive traffic to your business, create dialogue between you and your customers and increase your SEO ranking. So why aren’t more people blogging, especially when software like WordPress and Blogger exists that makes it free for you to … Continue reading
For businesses with a physical location where foot traffic is important, Foursquare’s check-in feature is something to consider. Foursquare also has recently added the ability for companies without a physical presence (think brands) to have Foursquare pages, too. Today’s post, however, will focus specifically on outlets with a physical presence so it doesn’t become too … Continue reading
For those who love visuals, Pinterest is a goldmine. A more recent social network, it’s an image-based library which allows you to house images by “pinning” them onto your themed boards. For example, Boards can include Products I Love and images would be just that: products that you love. For interior designers or home design … Continue reading
Last week we discussed using Social Share buttons to encourage people to share your information with their network. This requires others to help market your business. However, there are several ways to make yourself more visible on the web and encourage people to find you. Yelp is one of those social media offerings that, somehow, … Continue reading
Since social media has become a fabric of our daily lives and it influences our decision making, it’s important to use it in the most effective way possible without distracting for our core business objectives and strategies. Social sharing buttons should be part of your arsenal of viral marketing tactics. Share This buttons makes it … Continue reading
