Is Email Marketing Dead? Not if you consider how many of us continue to receive, read and react to our emails from company’s we have requested to receive information (ie not spam). Companies like Groupon and LivingSocial, for example, use email marketing every day to promote their daily deals. But other, smaller businesses use emails, … Continue reading
Direct mail is among the most cost-effective ways to reach your audience. Even though design, printing and postage, per se, isn’t inexpensive, when you average out the Return On Your Investment (ROI), it is still pretty strong when you consider other marketing opportunities. And, while most people today are looking to online marketing vehicles, direct … Continue reading
Reading your own industry trade magazines should be a given. Not only do you learn about new products or innovations within your industry, but you can keep up with industry trends, personnel changes and garner new ideas on how to run your own business. But have you picked up another industry’s trade publication recently? Most … Continue reading
Turns out the city birds sing differently than their country counterparts. Part of the reason is adaption: city birds have to contend with the city noise factor and tall buildings that cause their sounds to bounce and echo when the birds sing as they try to attract mates. NPR had a great segment on this … Continue reading
Redmoon isn’t known for putting on boring performances. The Chicago-based theater company is know to wow its audiences with outstanding performances and over-the-top events. Its mission is to “transform the experience of our urban landscape through ephemeral events that disrupt everyday life and provide opportunities for public engagement, community building and recognition of the possibility … Continue reading
You get a call or an email from a member of the media and she wants to cover your business for an upcoming story. It’s not a negative story or an investigative piece. What do you do? I’ll tell you what you don’t do – not call or email her back. Unfortunately, this happens all … Continue reading
Blogging for your business is a great way to share your knowledge, establish yourself as an expert, drive traffic to your business, create dialogue between you and your customers and increase your SEO ranking. So why aren’t more people blogging, especially when software like WordPress and Blogger exists that makes it free for you to … Continue reading
Sometimes the smartest marketing strategies also are among the simplest. Not even really a “strategy” as much as smart business, committing to organizing your meetings ahead of time is easy, will save you time and money. And by ahead of time, I mean anywhere from a month to a year. This is our Marketing Monday … Continue reading
Want to experience a different part of the world every week, for free? Beginning this Sunday, Chicago’s Navy Pier will be host to various countries (and a continent) where Chicagoland families and visitors can celebrate different cultures through an afternoon of music, dance, colorful costumes, authentic cuisine and local folk artists. The weekly performance series … Continue reading
For businesses with a physical location where foot traffic is important, Foursquare’s check-in feature is something to consider. Foursquare also has recently added the ability for companies without a physical presence (think brands) to have Foursquare pages, too. Today’s post, however, will focus specifically on outlets with a physical presence so it doesn’t become too … Continue reading
