Want to experience a different part of the world every week, for free? Beginning this Sunday, Chicago’s Navy Pier will be host to various countries (and a continent) where Chicagoland families and visitors can celebrate different cultures through an afternoon of music, dance, colorful costumes, authentic cuisine and local folk artists. The weekly performance series … Continue reading
For businesses with a physical location where foot traffic is important, Foursquare’s check-in feature is something to consider. Foursquare also has recently added the ability for companies without a physical presence (think brands) to have Foursquare pages, too. Today’s post, however, will focus specifically on outlets with a physical presence so it doesn’t become too … Continue reading
Most of us graduate from high school and college and lose connection as we move on with our lives. That’s a shame because most alumni offices genuinely enjoy hearing from its alums and just like the adage, “you get out of life what you put into it,” you never know what may come out of … Continue reading
For those who love visuals, Pinterest is a goldmine. A more recent social network, it’s an image-based library which allows you to house images by “pinning” them onto your themed boards. For example, Boards can include Products I Love and images would be just that: products that you love. For interior designers or home design … Continue reading
Working with the media can be seem frightening to some people and it need not be. Reporters are like everyone else who have a job to do and are constantly looking for sources to complete stories. Once you realize you’re an expert or have something of value to offer, it makes reaching out to them … Continue reading
As we continue our Marketing Monday series, this week we shift our focus to learning from others. Attending networking events are great but what about organizing your own monthly events where you invite like-minded, non-competitive and collaborative professionals to gather and discuss a particular industry hot topic or brainstorm an issue someone is having? Or … Continue reading
Much as I am an extrovert, I can be an introvert as well. This goes for both in my professional and personal life. Sometimes things just have to get done without committee or brainstorming! But last winter a friend and I were talking about some of the things we were doing to help us getting … Continue reading
Last week we discussed using Social Share buttons to encourage people to share your information with their network. This requires others to help market your business. However, there are several ways to make yourself more visible on the web and encourage people to find you. Yelp is one of those social media offerings that, somehow, … Continue reading
Since social media has become a fabric of our daily lives and it influences our decision making, it’s important to use it in the most effective way possible without distracting for our core business objectives and strategies. Social sharing buttons should be part of your arsenal of viral marketing tactics. Share This buttons makes it … Continue reading
How many times have you checked a Yelp review or asked for a recommendation on Facebook about a particular restaurant or shop? Or checked reviews on an accountant or computer repair place where you were going to trust your laptop to get serviced? Short on time and budget-sensitive, we are increasingly looking for third-party testimonials … Continue reading
