Is Email Marketing Dead?

Is Email Marketing Dead? Not if you consider how many of us continue to receive, read and react to our emails from company’s we have requested to receive information (ie not spam).

Companies like Groupon and LivingSocial, for example, use email marketing every day to promote their daily deals. But other, smaller businesses use emails, too, to communicate what is happening in their business, to provide updates in a particular industry or to solicit information in the forms of surveys.

In fact, email marketing is hardly dead – it’s a thriving and inexpensive marketing vehicle that can help drive business, generate goodwill, support a social media strategy and increase brand awareness. It is not a marketing tool we should abandon but there are ways in which you can make an email marketing campaign better. We found this post that lists the top 12 things to do or consider when developing an email newsletter for your business:

  1. You need a clear and simple message
  2. Understand your target market
  3. A clean and creative design
  4. You need a call to action
  5. There needs to be purpose to the email
  6. You need to measure it success
  7. Make sure your logo is visible
  8. Personalize the email
  9. Catchy headlines
  10. Keep away from purchasing email lists
  11. Analyze each campaign and the effectiveness of the message
  12. And last but not least it needs to be useful

Read the blog post to get more specifics on each of the dozen points – it’s a really good reminder of what we should think about when developing content and to whom the newsletter should be sent.

When Should You Send Your Emails?

Studies continue to show Thursdays are the best days to send out an email with Tuesdays being the best “open” day of the week. This hasn’t veered much over the years so it’s a good rule of thumb to consider the day of the week that you want to send your emails out depending on your goal. Obviously if something is breaking news and you want to send it out on a Monday, be thoughtful of your email subject line and send it on Monday. There are no hard and fast rules – just things to consider.

How to Start with an Email Marketing Campaign

Many companies exist solely to help you with designing and sending out your emails. The ones most companies use include Constant Contact, MailChimp and MadMimi although many companies use their own internal email systems, too. Keep in mind that all emails must provide an opportunity to unsubscribe according to CAN-SPAM rules. Each of these services make designing, uploading images and email lists, managing your emails and sending them a breeze. You also can include share buttons to promote your social media sites and your website which makes email marketing that much stronger as a marketing tool.

Is email marketing dead? No way. Email marketing is a fast, easy, inexpensive marketing tool that should be part of your marketing toolkit.


Megy Karydes is principal of Karydes Consulting, a boutique marketing and communications firm that specializes in working with both for profit and not-for-profit organizations. This post is part of her weekly Marketing Monday tips. She loves getting emails from companies and has been known to break out her credit card within seconds of receiving an email and placing an order – proof that email marketing still works.


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