Need Fresh Marketing Ideas? Read Trade Magazines in other Industries

Reading your own industry trade magazines should be a given. Not only do you learn about new products or innovations within your industry, but you can keep up with industry trends, personnel changes and garner new ideas on how to run your own business.

But have you picked up another industry’s trade publication recently? Most large libraries house various trade publications so you could ask a librarian to steer you in that direction and you’ll have a host of publications from which to choose. Otherwise, head to a bookstore to see their selection. You also can ask friends who work in other fields if they could let you borrow a few of their recent issues.

The reality is that although we may work in different industries, trends are pretty consistent across many of them. Other issues like credit card processing fees, leasing negotiations, sales, customer service, marketing and accounting issues are par for the course across any industry whether it be retail or running an auto repair shop or non-profit organization.

So this week, for our Marketing Monday tip of the week, find a trade magazine outside of your industry and scour it for suggestions that you can incorporate into your business. Each time I’ve done it myself, I’ve always come away with a new idea for my own business or a client’s.

Do you regularly read other industry trade magazines or have you found a great piece of information from a magazine outside of your industry? Share your news with us in the comments section! We’d love to hear what you learned!

Megy Karydes is principal of Karydes Consulting, a boutique marketing and communications firm that specializes in working with both for profit and not-for-profit organizations. This post is part of her weekly Marketing Monday tips. She reads dozens of consumer and trade magazines monthly and her husband wishes she had a better organizing system at home that didn’t include piles of magazines throughout the house.


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