For those who love visuals, Pinterest is a goldmine. A more recent social network, it’s an image-based library which allows you to house images by “pinning” them onto your themed boards.
For example, Boards can include Products I Love and images would be just that: products that you love. For interior designers or home design lovers, a Board could be Favorite Places and Spaces and images housed there would include anything from great home design solutions to cities you’ve visited and loved.
So how does this new social network benefit your business from a marketing perspective? At first glance it would appear you’re just collecting beautiful pictures but in reality it can be robust with appropriate images from your business. Similar to Facebook and Twitter, those who follow you on Pinterest can “repin” what you pinned on your boards and, thus, is now shared with their network which then can get shared among their network and so on. Get the picture (pun intended).
Before you dismiss Pinterest as not being applicable to your business, read Avi Kaplan’s post: Steal these 42 Creative Pinterest Ideas for Non-Profits. Although Kaplan focuses his attention to non-profits, the ideas easily can be applied to regular businesses, too. From museums to hospitals, schools to environmental organizations, the reality is that stories are sometimes best taught through VISUALS and Pinterest is all about the visuals. (And, as a side note to non-profits, this is a great way to really think about the visuals your organization has. The more, the better. Keep that in mind as you host events where photo opportunities exist!)
Do you Pinterest? Will you consider it? If you’re on it, you can find my Pinterest profile here. Let’s connect – I’d love to see your boards!
Megy Karydes is principal of Karydes Consulting, a boutique marketing and communications firm that specializes in working with both for profit and not-for-profit organizations. She especially likes to collect recipes and pictures of beautiful food on her “Yumminess” board on Pinterest since she knows she’ll never have time or talent to make any of them!